Adorable kid’s luggage brand the Cuties and Pals was born from the husband and wife team Gavin and Suzanne Naismith that created Picture Case back in 2009. When they appeared on popular television show Dragon’s Den in 2010, the multi-millionaires were greatly impressed with what the couple had already achieved and advised them to seek help rather than investment- and also to focus on the Cuties and Pals. This is precisely what they have done, and the Cuties is now a recognised quality brand that is enjoying national and global success.
The aim of the Cuties and Pals is to give children their own ‘real’ luggage and their products consist of trolley cases and matching backpacks. Making travelling fun, the cheerful animal designs are constantly being adapted and new characters are often released to keep their line-up fresh, interesting and appealing to children aged 2 years and upwards.