Amara Featured Articles this Week…

This week we have had two fabulous articles written about us, one in Utopia Kitchen & Bathroom featuring Sam Hood’s expert advice and the other is a glowing review on Luxuria Lifestyle – an all-encompassing online guide to affluent lifestyle.

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Our Managing Director, Sam, gave her much sort after expert advice on how to introduce designer pieces into your home. She explained how many current home collections are taking their inspiration straight from the catwalk, for example, this season’s bold floral prints & monochrome styling. However with the wide variety of prints out there, Sam suggested staying true to one key theme is the only way to go, as mixing lots of designers’ distinctive styles can quickly become too busy and contradictive.

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Debbie Rose’s Amara, Designer Lifestyle Gifts…Amore! article explores her experience of ordering through the website when shopping for a friend’s present and her delighted surprise at the amount of gifts & homeware items available. Her end purchase of a Bugatti Vera kettle for her friend soon led to her buying her very own with an Amara gift card she received for her birthday. Read the full article here.

Which interiors articles have caught your eye this week?

Tom’s Tough Mudder Challenge

Last weekend, our Marketing Manager Tom finished the Tough Mudder London North 12 mile assault course, as part of an ongoing charity campaign. The event is described as a hardcore 10-12 mile obstacle courses designed by Special Forces to test your all over strength, stamina, determination and camaraderie.

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‘Mudders’, as they are referred to, have to overcome a combination of freezing water, physical barriers, electrocution and extreme mud based obstacles over the course that bar their route to the finish line. The event is unique in the fact that it is not a race, but focuses on teamwork and solidarity, which really highlights the causes that many participants are running for – you cannot complete this event alone.

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Tom ran for the charity CALM – The Campaign Against Living Miserably, who aim to prevent male suicide in the UK.  Suicide accounted for the deaths of more young men in England & Wales in 2011 than road death, murder and HIV/AIDs combined, CALM aim to provide general awareness and provide support to those in need.

Tom has this to say: “Before the race I was really quite nervous, I have never attempted anything like this before, but that was the main appeal for me. To be honest, for at least 8 miles I really enjoyed myself, the obstacles were challenging and what boy doesn’t like getting a bit muddy! The other 4 miles, well they were not fun…A combination of constant wetness, hail and electrocution (my most feared obstacle), I was definitely ready for home!”.

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At Amara we actively encourage fundraising activities such as this and are proud to support our staff with these challenges. Tough Mudder is Tom’s 2nd of 4 events this year – next month he will be cycling from London to Paris in 24 hours! More details can be found at http://www.justgiving.com/Thomas-Freeman.

 

Well done Tom from everyone at Amara!

In the Press this Week…

We have seen many fabulous products featured in the press this week and have noticed a key theme appearing. Summer brights are making an impact at the moment, with the changing weather giving us a sneak peak of the months to come.

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Sabre cutlery is always fun and perfect for alfresco dining, with a multitude of patterns and colours they are ideal for mixing and matching sets. The white dots range appeared in The Sunday Times this weekend as one of their five best cutlery sets.

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This Folk throw in Antigua & Diesel from Seven Gauge Studios featured in Staffordshire Living and has just the right amount of colour and quirkiness to brighten up your lounge or bedroom for summer.

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The reaction to Missoni Home’s 2013 Collection has been spectacular. Vantage SW have expressed their love of the new range and the brand’s bold, nomadic prints, we can’t help but agree!

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Another brand we have noticed gathering much warranted attention is the fabulous Anne-Claire Petit. This sunny mushroom pouf appeared in The Independent on Sunday along with more lemon hued items, a colour that is sure to make a big splash in summer 2013.

 

What have you been inspired by this week?

 

Amarians to take part in the National Lottery Anniversary Run

On July 21st our very own Olympians (in our eyes anyway) will be taking part in the National Lottery Anniversary Run. The course will take them on a five mile route through the Queen Elizabeth Olympic Park, past iconic Olympic & Paralympic Games venues such as the Velodrome and the ArcelorMittal Orbit and finishing on the track inside the spectacular Olympic Stadium.

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Image courtesy of the National Lottery Anniversary Run

Jane, Tom, Adam, Freddie, Emily, Dave and Jack have decided to don their finest running gear for the exciting race that will see them join 10,000 runners to take part in the first event in the Olympic Stadium since the memorable games last year. With a few marathon runners in the mix, speculation has been flying in our offices as to who could win out of the Amara Team and a bit of healthy competition is being fully encouraged.

Stay tuned for weekly training diary updates…

Who do you think could win?

Treat Your Children to Anne-Claire Petit Homeware

With an array crocheted of soft toys, poufs, throws & wall décor, the Anne-Claire Petit collection is sure to delight your children and brighten home settings everywhere. These beautifully hand crafted accessories and toys blend the designer’s love of colour and natural materials to create fabulous products that don’t go out of style after just one short season.

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Designs are sketched at the brand’s Amersterdam office and then sent directly women living in countryside villages in Northern China, where all of the detailed crochet work is carried out. These women have passed their craft down from generation, to generation and this art form is now a part of their cultural heritage.

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Every piece has had love and care shape it and is made to be cherished for a long time, our personal favourites are the range of fruit inspired floor cushions that will inject fun into any space. Whether you incorporate many objects or just one standalone item into your child’s room, make sure you introduce this wonderful brand into your family home.

 

Which items will your children love?

 

Jane’s Brighton Marathon Success

On Sunday 15th April our very own Copywriter and LuxPad Editor, Jane took part in &  successfully completed the Brighton Marathon. This was the culmination of months of determined training and fundraising to successfully complete the 26.2 mile race along the beautiful Brighton seafront. We are extremely excited to announce that Jane raised an outstanding £2012.31 for the British Liver Trust during her training, which has sparked a lot of fundraising fever in our office.

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Amara hosted a series of events to support Jane along the way, including the ‘Christmas jumper competition’ which is set to become an annual tradition.

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To say thank you for this support and in true Amara birthday style (Jane celebrated hers just after completing the marathon), we arrived this morning to two delicious homemade cakes, just what we needed to get us through the last few days before the bank holiday weekend.

A huge well done Jane from everyone at Amara!